Before you sell
Audience clarity matters more than offer complexity. Pick one person, one outcome, one channel.
Offer ladder
- Lead magnet (free)
- Starter product ($29-$49)
- Flagship ($199-$499)
- Advisory ($1,000+)
Monetization accelerates when your free content is outcome-driven.
Pricing table
| Tier | Price | Promise |
|---|---|---|
| Starter | $49 | Quick win in 14 days |
| Flagship | $299 | Transform in 8 weeks |
| Advisory | $1,500 | Done-with-you clarity |
What to track
- Email list growth
- Lead magnet conversion rate
- CAC and LTV
Set one weekly metric and ship.