The structure
Tension → Pattern Break → Specific Payoff → Open Loop.
Examples by platform
Adapt the same structure to short-form video, threads, and carousels.
Iteration cadence
Run 10 variants in a week; keep the top 2. Archive the rest.
The 4-Part Hook Framework That Lifts CTR
A reusable framework for scroll-stopping hooks across Shorts, Reels, TikTok, and carousels.
Fanzsocial ExpertsReviewed By
November 13, 2025Last Update