Steps
Comment → DM → shoutout → joint live → co-created asset.
Playbook
Run 3 ladders per quarter with adjacent creators; swap audiences and measure email growth.
A 5-step path from comments to co-hosted products that grows both audiences.
Comment → DM → shoutout → joint live → co-created asset.
Run 3 ladders per quarter with adjacent creators; swap audiences and measure email growth.