Framework
- Problems, 2) Proof, 3) Process, 4) Product, 5) Personality. Map each pillar to an offer.
Execution
Create 10 angles per pillar, then rotate across formats (shorts, carousel, thread).
Build 3–5 pillars that tie attention to offers without feeling salesy.
Create 10 angles per pillar, then rotate across formats (shorts, carousel, thread).